Episode's summary
How Galena, Illinois Became a Small-Town Destination Travel Small Towns opens Season 6 with a conversation about what makes a destination feel authentic, memorable, and worth returning to. Kristy Burns speaks with Terry Mattson, President and CEO of Galena Country Tourism, about how Galena, Illinois balances growth, preservation, and visitor appeal without losing its small-town character. Key topics · In this episode, Terry Mattson shares how four decades in destination marketing shaped his approach to tourism, branding, and community development. · We discuss why Galena’s identity is rooted in lead mining, river commerce, and 19th-century architecture, with the town tracing its name back to 1826. · Kristy and Terry talk about what makes Galena hard to replicate: the historic downtown, the hills, the river, and the broader Driftless Area of Jo Daviess County. · Terry explains why recent national attention has grown as Galena has become more strategic and more consistent in telling a fuller story beyond Main…
How Galena, Illinois Became a Small-Town Destination Travel Small Towns opens Season 6 with a conversation about what makes a destination feel authentic, memorable, and worth returning to. Kristy Burns speaks with Terry Mattson, President and CEO of Galena Country Tourism, about how Galena, Illinois balances growth, preservation, and visitor appeal without losing its small-town character. Key topics · In this episode, Terry Mattson shares how four decades in destination marketing shaped his approach to tourism, branding, and community development. · We discuss why Galena’s identity is rooted in lead mining, river commerce, and 19th-century architecture, with the town tracing its name back to 1826. · Kristy and Terry talk about what makes Galena hard to replicate: the historic downtown, the hills, the river, and the broader Driftless Area of Jo Daviess County. · Terry explains why recent national attention has grown as Galena has become more strategic and more consistent in telling a fuller story beyond Main…
Episodes
Episode 1 - How Galena, Illinois Became a Small-Town Destination
ListenedHow Galena, Illinois Became a Small-Town Destination Travel Small Towns opens Season 6 with a conversation about what makes a destination feel authentic, memorable, and worth returning to. Kristy Burns speaks with Terry Mattson, President and CEO of Galena Country Tourism, about how Galena, Illinois balances growth, preservation, and visitor appeal without losing its small-town character. Key topics · In this episode, Terry Mattson shares how four decades in destination marketing shaped his approach to tourism, branding, and community development. · We discuss why Galena’s identity is rooted in lead mining, river commerce, and 19th-century architecture, with the town tracing its name back to 1826. · Kristy and Terry talk about what makes Galena hard to replicate: the historic downtown, the hills, the river, and the broader Driftless Area of Jo Daviess County. · Terry explains why recent national attention has grown as Galena has become more strategic and more consistent in telling a fuller story beyond Main…
Welcome to Season Six of the Travel Small Towns Podcast!
ListenedSmall towns are finally getting the attention they deserve. If you love finding the places everyone else is just now discovering, subscribe now. Season Six of Travel Small Towns is all about Small-Town Gems that aren't hidden! The towns making noise on Facebook and Instagram The local stories behind why they stand out The travel creators and guests with the best small-town finds I’m so excited to share the destinations that are steadily becoming must-visits across the U.S. 🎧What’s one small town you think deserves way more love? Comment on Spotify or social, and Tune in to Season 6 of the Travel Small Towns Podcast. @travelsmalltowns Facebook: https://www.facebook.com/travelsmalltowns/ Instagram: https://www.instagram.com/travelsmalltowns?psln=MXYxaDFvNGt2bWUwZA==
Episode 20 - Nate Spangle, Founder, Get Indiana, and Host of Get IN
ListenedIn this episode of Travel Small Towns, host Kristy Burns sits down with Nate Spangle, founder of Get Indiana and host of Get In, to talk about the power of storytelling, small-town pride, and why Indiana has far more to offer than many people realize. Nate shares how his love for conversations and community led him to build a media brand focused on uplifting, positive content across the state of Indiana. From tiny towns with fewer than 1,000 residents to major regional hubs, he explains how Indiana’s communities each have their own identity, history, and hidden gems worth exploring. The conversation dives into: -The Birth of Get Indiana -Road to a Thousand Towns -Exploring Indiana's Unique Regions -Impact on Small Towns and Businesses -The Power of Storytelling in Business -Promoting Indiana's Hidden Gems -Exploring Small Town Favorites -Innovative Small Towns: Wabash and Beyond -Get Indiana: Uplifting Local Content - Epic Adventures: Exploring Indiana's Rivers Follow Nate Spangle & Get Indiana: Facebook:…
Episode 19 –Visit Oconee County, South Carolina - Waterfalls, Mountain Lakes, and Small-Town Festivals
ListenedTravel Small Towns spotlights Oconee County, South Carolina, with Cricket Barnett, president and CEO of Visit Oconee. This episode covers why the county stands out as a mountain destination in a state most people associate with beaches, plus the festivals, outdoor adventures, and small towns that make it a strong year-round destination. Cricket shares what makes Oconee County unique, from 50-plus waterfalls to Lake Jocassee, the Chattooga River,and three distinct municipalities with different travel vibes. If you’re planning a fall trip, love paddle sports, or want a small-town getaway with festivals and scenic beauty, this one’s packed with ideas. Plus, don’t miss fun facts about the iconic movie filmed here, with scenes you won’t forget! In this episode, you will hear: - What makes Oconee County unique - 50-plus waterfalls, rivers, lakes, and small-town appeal - Mountains, Blue Ridge views, and hiking in South Carolina - How many waterfalls are marked and explored - Appalachian geology and the county’s…
Episode 18 - What Is Small Town Travel?
ListenedThere has been so much interest in the concept definitions of small-town travel that we decided to explore it for our listeners here on the podcast! Host Kristy Burns explores the concept of small-town travel and tourism, discussing how small towns are defined, their unique appeal, and how social media is transforming their visibility. This episode offers insights for travelers and small town promoters alike. In This Episode You Will Hear: - Introduction to Small Town Travel and Tourism - How the US Classifies Small Towns by Population - Perceptions and Qualitative Characteristics of Small Towns - The Fewer, Better Experience Trend in Small Towns-Difference Between Small Towns and Cities - Small Towns in the Tourism Space - Social Media's Role in Promoting Small Towns - Travel Small Towns Platform and Community - Recap and Final Thoughts on Small Town Travel Additional Key Points: -Definition of small towns in the US -Qualitative characteristics of small towns -Impact of social media on small town tourism…