Let's Talk Business
Meny Hoffman
Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. "How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?" Meny Hoffman, CEO of Ptex Group and founder of the Let's Talk Business Platform, will interview some of the world's most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they've had to overcome, how they've reached successโand their candid advice for how you can do the same.Meny lives by one simple belief โ that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let's Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let's Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he's fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you're looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let's Talk Business podcast, where he'll share the strategies he's learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don't miss out on all of this and more, right here on the Let's Talk Business podcast.
Categories: Business
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This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.
Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up.
Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way โ with smart automations, clean workflows, and reporting that gives real clarity.
๐ Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb
โ
In Episode 6 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff talk about something that quietly determines how successful you'll be in sales: your reputation.
Not your company's marketing. Your name.
Why do some salespeople become the person everyone calls in their industry, while others are constantly chasing the next lead? In this episode they break down how trust actually builds over time, and why becoming "the guy" in your space can completely change how business comes your way.
They talk about personal branding, social media, referrals, and whether a salesperson really needs to attach their identity to the product they sell. And just as important, they discuss what happens when momentum slows down and how to figure out whether the real problem is leads, strategy, or conversion.
This episode is about understanding how clients start to trust you, and how that trust turns into consistent business.
You'll learn ๐ Why becoming known in your niche changes everything in sales ๐ Whether you actually need personal branding to succeed ๐ The difference between marketing yourself and marketing your company ๐ Why copying someone else's sales style rarely works ๐ How to diagnose where your sales process is actually breaking down
If you're in sales, building a pipeline, or trying to figure out how to become the person people automatically think of in your space, this episode will change how you think about reputation and trust.
This is episode six of the sales series. Now we're talking about your sales brand. ---
๐ฅ Watch & Connect ๐ฒ More episodes: https://ptexgroup.com/podcast ๐ฏ Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting ๐ฒ Follow @ltbhub on Instagram and LinkedIn ๐ฒ Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---
This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.
Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ โโ
๐ฉ For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---
Episode Timestamps 00:00 Welcome back & setting the tone for Episode 6 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward ---
#LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup
Previous episodes
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409 - HOW CLIENTS LEARN TO TRUST YOU | Episode 6 with Meny Hoffman & Pinchus Shiff Mon, 09 Mar 2026 - 0h
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408 - THE PRESSURE TEST OF EVERY SALES CAREER | Episode 5 with Meny Hoffman & Pinchus Shiff Sun, 01 Mar 2026 - 0h
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407 - BUILDING REAL CONFIDENCE | Episode 4 with Meny Hoffman & Pinchus Shiff Sun, 22 Feb 2026 - 0h
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406 - WHY PEOPLE SAY YES | Episode 3 with Meny Hoffman & Pinchus Shiff Mon, 16 Feb 2026 - 0h
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405 - HOW TO PICK THE RIGHT SALES LANE | Episode 2 with Meny Hoffman & Pinchus Shiff Sun, 08 Feb 2026 - 0h
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404 - IS SALES REALLY FOR YOU? | Episode 1 with Meny Hoffman & Pinchus Shiff Sun, 01 Feb 2026 - 0h
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403 - How to Turn What You Know Into What You Earn - Rabbi Issamar Ginsburg Mon, 03 Nov 2025
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402 - Generosity = Profit: The Surprising Secret of Great Leaders Mon, 27 Oct 2025 - 0h
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401 - Building a Business That Runs on Life-or-Death Deadlines Mon, 01 Sep 2025 - 0h
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400 - Trump's 'One Big Beautiful Bill' Explained: Tax Secrets That Could Save You Millions! Mon, 28 Jul 2025
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399 - How to Speak Like a Leader | Executive Coach Bill Smartt Tue, 01 Jul 2025 - 0h
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398 - He Left a $73B Hedge Fund to Fix a BROKEN System | Daniel Schoenbrun Mon, 23 Jun 2025 - 0h
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397 - What Every CEO Learns Too Late | Feat. Tzvi Schwartz Mon, 16 Jun 2025 - 0h
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396 - Gary Marx: Find MILLIONS in Hidden State $$ (Tax Breaks Your Business is MISSING!) Mon, 09 Jun 2025 - 0h
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395 - The Luxury CEO's Playbook: Brutal Truths for Real Business Growth (Simcha Beller) Mon, 26 May 2025
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394 - Trey Sheneman's Journey from Debt to Growth Advisor for Top Brands Mon, 19 May 2025 - 0h
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393 - Don't Touch Growth Until You Get THIS Right! | Seth Farbman Mon, 05 May 2025 - 0h
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392 - Why Your Culture Might Be Holding You Back with Daren Martin Wed, 26 Mar 2025 - 0h
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391 - Unlocking the Power of AI in Business Operations with Jay Owen Tue, 18 Mar 2025 - 0h
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390 - Creative Approaches to Tackling the Housing Crisis with Jeff Akerman Mon, 24 Feb 2025 - 0h
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389 - Managing the Complexity of Growth with Simon Severino Mon, 17 Feb 2025 - 0h
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388 - The Art of Adaptation with Yoel Judowitz Mon, 10 Feb 2025 - 0h
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387 - Scaling with Purpose with Retail Expert Doug Stephens Mon, 03 Feb 2025 - 0h
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386 - Challenges and Triumphs within Family Businesses with Berel Solomon Mon, 27 Jan 2025 - 0h
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385 - From Back Pain to Business Gains with Dr. David Kaplowitz Mon, 20 Jan 2025 - 0h
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384 - Why Cash Flow Matters More Than Revenue with Adam Lean Mon, 13 Jan 2025 - 0h
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383 - Capturing The Soul of The Business with Laibel Schwartz Mon, 30 Dec 2024 - 0h
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382 - Solutions or Support? Redefining the Consultant's Role with Shulem Berkowitz Mon, 09 Dec 2024 - 0h
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381 - Adaptive Leadership in Business Expansion with Bentzi Elkouby Mon, 25 Nov 2024 - 0h
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380 - Leveraging Shark Tank Exposure for Business Growth with Morri Chowaiki Mon, 18 Nov 2024 - 0h
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379 - Mastering Focus and Adaptation in Uncertain Times with Isaac Bardos Mon, 11 Nov 2024 - 0h
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378 - Unlocking the Secrets of SBA Loans for Entrepreneurs with Yankie Markowitz Mon, 04 Nov 2024 - 0h
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377 - The Importance of SEO Integration from Day One with Stephan Spencer Mon, 14 Oct 2024 - 0h
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376 - The SOP Survival Guide for Busy Entrepreneurs with Chris Ronzio Mon, 07 Oct 2024 - 0h
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375 - Delivering Promises and Elevate Business Credibility with Gerry O'Brion Mon, 30 Sep 2024 - 0h
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374 - Unlock the Power of Customer Retention and Reactivation with Mitch Axelrod Mon, 23 Sep 2024 - 0h
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373 - Maximizing Savings and Financial Planning for the Jewish Community with Chaim Tauber Mon, 16 Sep 2024 - 0h
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372 - The Magic of Luck and Grit in Business with Guy Kawasaki Mon, 09 Sep 2024 - 0h
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371 - Mastering Chaos with Automation, Strategy, Leadership with Clate Mask Mon, 02 Sep 2024 - 0h
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370 - Kosher Market Evolution and Branding Strategies with Menachem Lubinsky Mon, 26 Aug 2024 - 0h
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369 - Balancing Accountability and Humility within Leadership with Dobbin Buck Wed, 14 Aug 2024 - 0h
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368 - Leading Through Crisis: Governor George Pataki's Approach to Government and Business Sun, 28 Jul 2024 - 0h
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367 - Transforming Financial Struggles into Success with Rabbi Steven Burg Mon, 22 Jul 2024 - 0h
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366 - Breaking Down Big Goals into Achievable Steps with Rabbi Shmuel Reichman Mon, 15 Jul 2024 - 0h
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365 - Tackling Job Market Challenges with Automation and Strategy with Nesanel Moeller Sun, 07 Jul 2024 - 0h
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364 - Why Automation is Essential for Business Success with Nathan Weill Mon, 01 Jul 2024 - 0h
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363 - The Purple Cow, How to Be Remarkable with Seth Godin Mon, 24 Jun 2024 - 0h
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362 - Unveiling the Secrets of E-Commerce Finance with Pinchas Engel Mon, 17 Jun 2024 - 0h
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361 - From Struggling Salesperson to Top Producer with Eric Lofholm Mon, 10 Jun 2024 - 0h
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360 - How Laughing at These Money Mistakes Made Me Rich with Naftali Horowitz Mon, 03 Jun 2024 - 0h